Is your strategy getting stuck?

The Friction to Flow Map is a practical tool designed for leaders to identify exactly where your strategy is getting stuck and pinpoint the small changes that can unlock real momentum.

Stop guessing what the problem is and start taking focused, effective action.

Does this sound familiar?

You have a plan. You have a vision. But somewhere between the boardroom and the real world, progress grinds to a halt. Momentum is lost, replaced by unseen forces of resistance that leave your team feeling stuck, misaligned, and frustrated.

Your strategy feels vague, broad, or difficult to translate into concrete actions.
The team is working hard, but internal processes, systems, or structures actually make the work more difficult.
Good people seem to be pulling in different directions, causing misalignment and wasted effort.
You say all the right things about the future, but day-to-day, old habits and behaviours still rule.
You’re collecting and reporting data, but no one is using it to reflect, learn, or adjust course.

This friction is a symptom of the gap between a strategy's intent and its daily execution. This friction builds when a strategy is vague or hard to translate into action , when processes make work harder , or when teams start pulling in different directions. When this happens, a state of "Friction" takes over. It leads to misaligned efforts, wasted resources, and a loss of the momentum needed to achieve a state of "Flow".

Go from Friction to Flow with a simple, powerful map.

Get Clear Here

Purpose Driven Leader

“I've tried out the tool and honestly (not even being bias) loved it. I found it really useful to get a better understanding of what I'm measuring well and with intent and what factors I haven't been measuring at all, that would be actually super beneficial not just for me but my clients.”

Align Your Actions with Your Purpose

To bridge this gap, we created the Purpose-Aligned Measurement Canvas.

It is a practical framework designed to help for-purpose organisations move beyond tracking internal activity and start measuring what truly matters: the impact you deliver to the people you serve. The canvas guides your team through a simple, structured process to connect your purpose to clear, actionable metrics.

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The Friction to Flow Map helps you…

Gain Clarity

Diagnose the root causes of friction across 5 key areas: Clarity of Strategy, Operational Support, Team Alignment, Culture and Behaviours, and Measurement and Learning.
Identify Small Shifts

Move beyond complaining about problems and identify one small, practical shift you can test to move your team closer to a state of flow.
Create Alignment

Get everyone on the same page by clearly defining what "Flow" looks like, where everyone understands the strategy and how they contribute to it.
Build Momentum

Use the map as a repeatable action checklist to track your shifts, celebrate your wins, and stay in flow.

Learn to know what to let go

How it works: The map is designed to be practical and easy to use.

Assess Your Position

For each of the five segments, select where you and your team currently sit on the scale, from Friction to Flow.
Define The Friction

In the first box, write down the specific things that are causing friction for you in that segment. What's making the work harder?
Choose One Small Shift

In the second box, write down one small shift you can test that you believe would help move you closer to flow.
Track And Adjust

Save a copy and make it your own. Revisit the map every 3-6 months to see what’s shifted and identify your next move.