Measure the Impact, Not Just the Activity

The Purpose-Aligned Measurement Canvas is a practical framework for for-purpose organisations to define, measure, and communicate their true impact.

When Your Metrics Don't Tell the Whole Story

Your organisation works hard to make a difference, but does your data truly reflect the impact you have? Many passionate teams find themselves facing a disconnect between their daily efforts and their overarching mission. This often looks like:

The Illusion of Progress: Success is defined by internal metrics, like projects completed or hours served that don't capture the actual change you create in people's lives.
Strategic Ambiguity: It's difficult to decide which initiatives to prioritise when their specific contribution to the core mission is unclear or assumed rather than measured.
A Complicated Narrative: Your team is highly productive, yet the organisation struggles to articulate its collective impact in a simple, compelling, and data-backed way to funders, partners, or the board.

This is not a failure of effort; it's a symptom of a systemic gap between what we measure and why we exist.

This gap opens when our focus shifts to tracking internal activities (outputs) instead of the external change we are trying to create (outcomes). When this happens, our data no longer serves our purpose. It can lead to misaligned efforts, wasted resources, and a strategy that drifts from its original intent.

The Disconnect Between Data and Purpose

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Purpose Driven Leader

“I've tried out the tool and honestly (not even being bias) loved it. I found it really useful to get a better understanding of what I'm measuring well and with intent and what factors I haven't been measuring at all, that would be actually super beneficial not just for me but my clients.”

Align Your Actions with Your Purpose

To bridge this gap, we created the Purpose-Aligned Measurement Canvas.

It is a practical framework designed to help for-purpose organisations move beyond tracking internal activity and start measuring what truly matters: the impact you deliver to the people you serve. The canvas guides your team through a simple, structured process to connect your purpose to clear, actionable metrics.

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A Structured Path from Purpose to Measurement

Define Your Vision of Success:

Start by grounding your team in your organisation's core purpose and articulating what success looks and feels like when that purpose is fulfilled.
Map Your Pathway to Impact

Utilise a "Theory of Change" model to map the link between your daily activities, the services you provide, and the short- and long-term impact you create.
Audit Your Current Metrics

List the metrics you currently track and critically assess whether they inform key decisions and demonstrate progress toward your purpose.
Identify Measurement Gaps

Brainstorm what is missing from your current measurement, focusing on unmeasured parts of your change pathway and opportunities to improve learning.
Prioritise And Create An Action Plan

Select two high-priority metrics to focus on and build a clear plan for how they will be measured, who is responsible, and how they will be reviewed.
Refine Your Measurement System

Review all of your metrics, new and old, and decide which to Keep, which to Cull, and which to place on a Roadmap for future implementation.

Get clear on what to measure

Using the Purpose-Aligned Measurement Canvas helps your organisation achieve:

Strategic Cohesion

Align your entire organisation around a powerful and shared definition of success.
Confident Decision-Making

Allocate time and resources to the projects with a clear and measurable link to your mission.
A Compelling Impact Story

Clearly communicate your value to funders, partners, and your community using data that proves your impact.